There is a tremendous amount of talk lately as to what constitutes a “hipster.” This is an iconic hipster photograph during a unqiue period in Tacoma.


Scientists have actually investigated the category of

“hipster,” which has gained attention from the mass

 media in recent years.


“This iconic category has evolved from its

countercultural roots, originally aligned with beat

sensibilities, to a trend-seeking uber-consumer of

the 2000s,” the authors write. They analyze the

hipster icon and note how it has become a

label for indie consumption practices.”
 

Zeynep Arsel and Craig J. Thompson.

“Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths.” Journal of Consumer Research: February 2011.

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